In Honor of St Patrick's Day: How to Really Improve Korea's Brand

So here's the idea.

St. Patrick's Day is coming, and everybody knows what that means.

For the uninitiated, here's a great 30 second history of St. Patrick's Day.

So here's the thing.

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Not a lot of people know a whole lot more about Ireland than U2, sheep, Guinness, and all the symbols and images associated with St. Patrick's day. That's not a whole lot, really... and if you trot out those stereotypes as all you know, you'll get the verbal smackdown from your Irish friend just as quickly as if you make another f*#&ing 51st State/Exchange Rate joke to a Canadian. So yeah, it's unacceptable to wallow in ignorance about this awesome country, and unique culture, but the fact remains: a lot of people don't know all that much about Ireland.

But then, let's look again:

Yeah, the world doesn't know that much about Ireland... but what they DO know about Ireland is pretty darn positive. Cute Leprechauns, Guinness beer, four-leaf clovers, and a holiday that, while not observed in Ireland itself, has been popularized expressly as an excuse to have another day of the year to get smashed. And as Halloween has demonstrated, any excuse to get drunk will do. Who doesn't smile when the person they just met tells them they're Irish? Nobody, that's who, because everybody's had a great time at a St. Pafter's day party sometime in their life. Unless you've got a rugby or a football (that's soccer) rivalry somewhere in the background, that's most of what a lot of people know about Ireland. Not a bad start, frankly. Even I find myself predisposed to liking the Irish I meet because of those associations.

Along with that, St. Patrick's day means that, to be honest, I know a swack more about Ireland than I know about the Czech Republic, because there's no day when everybody dresses in blue and yellow and drinks pilsners. There are a whole ton of countries about which I know less than I know about Ireland, thanks to that silly drunk holiday which isn't even observed as a party day in Ireland (it was the Irish-Americans/Americans who really picked up on St. Patrick's day and started getting smashed - [fact check update] in Ireland, St Patrick's day is a week long religious holiday, where getting smashed might be part of the festivities; that's different from in Canada, where it's just a one-night drink-off.)

And here's what Korea can learn from this: with all that stress and anxiety about becoming better known around the world, here's all they really have to do: get the millions of Koreans living overseas to ...

1. Pick a random Korean holiday. I recommend Hangeul Day... but call it Sejong Day because that's easier to pronounce.

2. Dress all in red.

3. Invite Non-Koreans to the party. As many as you can, and make them part of the fun.

4. Everybody get royally smashed.

I recommend making it a mixer drinking party, as a tribute to soju -- soju might be hard to get around the world, but there are lots of other alcohols that are as fun as soju to mix with other drinks -- everybody dresses in red (this gives the party a recognizable visual identity, just as the drink-mixing theme helps people remember what to do) and it's only natural for it to turn into a bar crawl, because Koreans always hit up two or three places on their epic drinking binges. If at all possible, the party should end at a karaoke bar of some kind, another nod to Korean drinking culture, but that's by no means necessary.

And seriously, if Koreans abroad invited all their non-Korean friends to the party, and acted un-clannish for one night, so that everybody could join the fun, how long would it take for this to catch on? Exactly as long as it took for American frat-boys to go "HEY! ANOTHER DRINKING HOLIDAY SWEET!" and that's it. And within fifteen or twenty years, every university in sight would be dressing up in red, oiling up the karaoke machines, hitting up the barbeque restaurants, and mixing juices and liquors with other things, until the cows came home. It would have none of the pretension of trying to get Hanshik institutes established all around the world (that's never going to work, anyway), it'd make learning about Korea fun, there WOULD be an origin story -- people could learn about Hangul and Sejong, which in my opinion is the highest achievement of Korean culture -- but that would by no means kill the joy-buzz of having another night of the year when everybody gets happily sloshed.

So all my Kyopo readers, and Korean friends abroad: this is all you have to do to make Korea more famous worldwide, to make people like Koreans abroad, to lash some positive associations onto the Korean diaspora. Start planning your parties on Sejong Day, bring along as many non-Koreans as you can, and wait for the magic to spread. And dress in red.

You don't think this:

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Will improve Korea's global image more than this?

(source)

Then you're just wrong, buddy.

Arbor Day, March 27th

Arbor Day is an awesome day: what a great idea it is to make a holiday just for planting trees! Sure, Korea's not the only place that observes Arbor day, but here in Korea it's on April 5th. Now, Korea's accomplishment in reforesting pretty much their entire country, after it had been razed by the Korean war, is an environmental side of Korea's post-war history that rarely gets told, next to the oft-trumpeted economic "miracle," but it's part of the story, folks.

Arbor Day is no longer a national red-letter day, but people still remember it, and this year, there's a sweet event happening near downtown Seoul. On March 27, near Gwanghwamun Station (line 3) there's a tree planting event on Inwang Mountain (one of my favorites). This is the kind of community event that I think expats should be finding out about, and joining.

So readers, I'm planning to go there on the 27th, and plant some trees. If you want to join me, let me know! I'll be writing about it on the 2S2 Blog as well, and you can let me know if you want to come from the 2S2 Facebook Group. Click on the picture for the full-size version.

2S2 This Saturday!

Great news, readers: first, Foreigner Joy and some friends have started a 2S2 chapter in Bundang, so if you live over there, you no longer need to trek up to Insa-dong to connect. Sweet!

Read more here, or at their facebook page.

However, the really exciting news is this: as per every month, 2S2 Seoul will be meeting as well.

Now, just as last Saturday, the awesome Chris in South Korea and the lovely Jo (short for Jehosaphattina) hosted a great swing dance + ice sculpture-o-rama, this weekend, the amazing Paul Ajosshi, from the great site, Paul Ajosshi, will be hosting the next one, Saturday at 2pm, at the same place as usual: the second floor of the Twosome Place near Exit 1 of Anguk station, at the North end of Insadong. The full run-down for the day is here, and it involves two neighborhoods, lots of good food, and a subtitled performance of the classic play, "The Cherry Orchard" complete with a way to reserve tickets in advance and save money, and you should go, dear readers!

If you want to reserve tickets for the play

Me on Exploring Seoul

KoreaBridge.net is a mostly Busan-based website that's trying to become a useful Korea info forum for the rest of the nation. I was asked to do an interview about getting around and seeing Seoul for them. It was fun talking about my favorite city, though every time I have to talk about it, I realize both how much, and in the end, how little I really know about this place.

Anyway, if you want to hear my take on some of the different famous districts of Seoul, or if you're looking for a basic scouting report on traveling around Seoul, it's a good place to start.

Go watch it, and look around the site while you're at it.

:)

Do Make Say Think in Seoul

Do Make Say Think is one of my favorite bands, and they played in Seoul a couple Sundays ago. They play what is often labeled "Post-rock instrumental" - longer compositions, usually without vocals (save a few la la choruses), almost like Jazz, but with more of the dynamic contrast you hear in some kinds of rock music -- lots of loud/soft, and atmospherics. It's the perfect band for me, because I'm all about the bliss-out, wherever it can be found... and dear readers, it can be found here.



So after a bit of searching to find the exact location of the venue, my buddy Evan and I headed down about twelve flights of stairs to the concert space, which was a big ol' cavernous room in the basement of a building not far from Hongik University's main gate. Evan and I grabbed seats on the risers at the back of the room, and watched On Sparrow Hills - an expat band, who reminded me of Frightened Rabbit, and did a good job of warming up the crowd, and then Vidulgi Ooyoo, a Korean bliss-out/shoegaze band with a female lead singer who didn't sing often enough, and who sounded, as Evan said, "Like the Cranberries got as high as f$*#" - especially when the singer was singing. I concur.

Here's a little of what the first two bands sounded like.

a picture of vidulgi ooyoo

Then, after very long break between sets, Do Make Say Think came on. They didn't talk to the crowd much, other than a few "I see a lot of English teachers here today" kinds of cracks. Here's a bit of their sound -- note the loud/soft shifts, and sudden changes in arrangement - from their patented everybodyplaysatonce to a soloist and back, etc..

But the problem, as always, is that live music is like nothing else. So watch this clip, but if you want to get a feel for what the show was really like, then play it as loud as possible, and project it life-size against a wall in your house, and then turn the projected life-size people into real people. That's what it was actually like to see.


I'm happy I went. I had a great time, and I'm thrilled that some of my favorite bands are finally coming to Korea: most of my favorite bands are not the arena-filling-type bands, so while Guns'n'Roses might will stop in here, Seoul is often skipped by smaller bands. It's not really my place to theorize why, but there you have it.

But great show! It was also my goodbye hang-out with my man Evan, who's gone back to Canada now. More on him later.

Problem: beyond a certain point, unless it's Lady Gaga or something, concert photos look the same for pretty much every band.

They have horns.

The crowd was really into it. Most of them seemed to be very familiar with DMST, particularly the girl who was next to us on the bleachers, who nearly exploded in her seat once the headliners came on.

More on DMST, Vidulgi Ooyoo, et al, here.