Saturday, 10 February 2018

Pyeongchang Olympics Are Here! Brace For the Letdown!

The Pyeongchang Olympics are here! Some of my friends are really excited about this, so of course I take it as my Roboseyoly duty to throw some cold water on the proceedings. We have a lot of cold water around the house right now, because our laundry room's pipes have been frozen for literally three weeks! Before running out to the coin laundry to ensure I have underpants for the next week (rueing that cancelled trip to Hawaii more and more), I'd like to say a few things about the Pyeongchang Olympics.

Part One: Tempering Expectations

I had intended to write this about two or three years ago, but never really got around to it, which means I am now Johnny-come-lately instead of being stylishly ahead of the curve, but I've been telling whichever friends would listen that the Pyeongchang Olympics are going to be a letdown pretty much since they were awarded.

Whoa now, spoilsport!
I'm evil. I know.

See, Korea's previous experiences with global mega-events (through a carefully calibrated filter of selection bias) has been really really good! The 1988 Seoul Olympics were one of the most successful games in history, at a time in history when the Olympics really, really needed a games to come off smoothly without a massive boycott or a tragedy. The biggest scandals of the '88 Olympics were in the context of sports (Ben Johnson's steroids; and Roy Jones Jr.'s screw-job) unlike previous Olympics, where the flies in the ointment had been things like cold war politics (1984 and 1980) huge boycotts PLUS catastrophic financial overruns (Montreal 1976), or freaking massacres (Mexico City 1968, Munich 1972... which adds up to the previous twenty years of Olympics)... the Seoul Olympics set records for countries in attendance, ran more or less smoothly, and basically got the Olympics back on track.

The redevelopment and city infrastructure built for the Olympics was much-needed: highways, expressways, bridges and several subway lines were started and/or completed to help move sports fans around Seoul, and everyone's been using them ever since. Yeouido was set up as the media center, giving Korea's mass media a huge shot in the arm. Being located in the middle of Seoul's huge population center, most of the Olympic facilities have since been earning their keep as venues for sports teams, concerts and performances ever since.

Finally, the narratives around the '88 Olympics were pretty darn triumphal. It is looked back on as Korea's coming out party, its entry to the club of advanced nations. Korea announced itself as a contender, a regional and global player. It was no longer the backwater you saw in M*A*S*H* (which is what people thought of Korea before then).

The 2002 FIFA World Cup -- the other universally positive experience remembered in "Mega-Event Fever" has been credited with re-igniting national pride after the beating it took in the 1997 Asian Financial Crisis. The run to the semifinal, watching Korea play on huge screens in downtown Seoul, sits as one of the fondest memories of Koreans of a certain age. Less discussed is that it was a hugely expensive World Cup ever to that date, as Japan and Korea competed to build more, more impressive stadiums than each other. That kind of washed away in the excitement of Ahn Jung Hwan's golden goal.


Again, Korea's image had a lot of ground to gain at the time, given that most Korea news going global in 2002 was related either to the Asian Financial Crisis or Kim Jong-il's nuclear intentions and the Axis of Evil stuff, so a World Cup with some nice, exciting moments was a great shot in the arm. It was also right up in Seoulites' faces (and Seoul is where Korea's media and narratives center): foreigners were filling up the hotels and restaurants and walking the streets.

The Pyeongchang Olympics, though... well, if you expand the memory a little, you start noticing that Korea has hosted more mega-events than just the 1988 Olympics and the 2002 FIFA World cup, and I have a feeling the Pyeongchang Olympics will be remembered less like those two events, and more like the poorly-attended 2014 Incheon Asian Games (also debt-racked), the 2011 World Track and Field Championships in Daegu (went smoothly but... did you remember it happened before I mentioned it here?), or the 2012 Yeosu Expo (organizers were giving away free tickets to drum up attendance numbers; massive organizational problems; did Yeosu need a mega-convention center?).

Back when I was cooking up this blog idea, I was going to sound all clever predicting all kinds of stuff... but now it's coming to pass, so here, not looking nearly as cool, in short, is Why Pyeongchang Won't (Couldn't) Live Up To The Seoul Olympics.

1. The Winter Olympics Just Aren't As Big a Deal as the Summer Olympics

Unless you are Norway or Canada, the world media just doesn't care as much. Sorry.

2. The Narratives Around These Olympics Just Aren't as Exciting

The 1988 Olympics were Seoul and Korea's coming out party. Problem is: Korea's already had its coming out party now. Korea is already a player on the world stage. K-pop and K-dramas are out there, Youtube and the internet mean anybody who wants to find out about Korea can. South Korea's image in the world just doesn't have anything close to as much to gain in global standing from these Olympics as it did from the 1988 Olympics. 

The narratives about the state of the Olympic project are also not as heartening: Yeah, Sochi ended on a sour note as Putin defiantly invaded Ukraine just weeks after the Winter Games ended, and the Summer Games in Rio had some sour spots as well (though not as many as the FIFA World Cup two years before) so the possibility that these games will be a step up from those is certainly up for grabs. But comparing that to twenty entire years of cold war politics, massive boycotts and massacres, before corporate sponsorship ensured that the amount of money to be made on TV rights guaranteed there would always be more Olympics as long as a sucker city could be found to provide a venue... well in 1988 it would have been reasonable to suggest shuttering the entire Olympic project, as it had expressly failed in its stated goal of bridging gaps between nations, and a plausible argument could have been made that the '88 games saved the Olympics, or at least marked a turning of the tide. Now, the Olympics are in no danger, just as long as Coke and NBC and Visa are there tuning it into the money-printing machine they always dreamed of.

The Winter Games do much less to set those bigger narratives anyway: it's more important that, after the mess of the 2016 Rio games, the next three Summer Games are in cities that have pretty good odds of running a smooth games: Tokyo, Paris, and Los Angeles, all three of which have hosted the games before, Paris and LA twice! Frankly, with the 2022 winter games set in Beijing, considering the way Beijing went all-out for the 2008 Summer Games, there's a more than fair chance South Korea will be upstaged anyway, unless anything short of Korean Reunification happens because of these Olympics.

3. The Money Stuff

Olympics have almost never turned a profit. At best, the national narratives generated were worth the cost (though this is difficult to prove because it's a counterfactual argument: there's no control for how a country's reputation would have done WITHOUT hosting an Olympics) -- if Brazil had spent the cost of the Rio Olympics or the World Cup on improving infrastructure and life for its poorest 20%, it might be a very different country... but we just can't know that, because they didn't.

That said... as sad photo essays about abandoned Olympic venues show us, many governments simply give up on maintaining the facilities they built for their showcase event. I read one critique of the Olympics that basically argued the games were little more than a method for reallocating national wealth from the public to building contractors... the last thing many countries need.

In South Korea, the Central and Provincial government have already been bickering about the cost. Unlike the olympics in Seoul, where Seoul needed that infrastructure, and Seoul's cultural life could sustain all those performance venues, Pyeongchang doesn't have enough people to fill a bunch of stadiums with crowds for sports or cultural events after the crowds leave. This article says the Pyeongchang organizers have designed the facilities with this in mind. But nobody seems to be sure who will foot the bill for maintenance after the games close.

(Hosting the Olympics is a Terrible Investment)
They only happen every four years... so how can there be a to SEVEN list of the worst Olympic financial disasters?

4. The Olympic Spirit Itself

The Olympics are in trouble.

Back in 1988, I think people were still willing to buy that rhetoric about the unity of humankind, the binding power of excellence in competition, and the potential for sport to lead humans closer to peace and unity, or at least wanting to... though the three previous Boycott Olympics in a row might put the lie to that. As the Olympics get bigger and more media-saturated, and as the Games get cynically instrumentalised by governments wishing to score a propaganda or national image boost  more and more often (Beijing, Sochi, Berlin), as the number of cities willing to host dwindles, as countries more and more nakedly obsess over medal counts and gold medal ratios as a proxy for national prestige (and will cheat on a massive, institutional scale to do it)... as the IOC is second only to FIFA its corruption inducing mix of prestige, money at stake and organizational opacity, and Coke ads seem to take higher priority than exciting performances... the world is just less ready to swallow what the Olympics are serving than before, and it's harder to drum up excitement when the Olympics stir up a medal-count-obsessed rivalry and petty nationalisms, all enabled by Coca Cola, Visa, McDonald's and Samsung, instead of joy and excitement and all that. I think the world has come onto the fact it's impossible for the Olympics to actually be non-political, as much as the IOC micro-manages helmet designs to maintain that fiction. The very act of choosing one country or city over another makes it inherently political (Uhh... Moscow 1980/LA 1984 during the Cold War? Can we just stop pretending?)...

The only reason the Olympics still exist is because Samsung and Coca Cola et al couldn't get everybody to watch if they organized a spectacle to the shit they're selling, so they had to slap some flags on it to get people to watch. If the Olympics REALLY wanted to be non-political, athletes would march in without flags, but then everybody would notice how it is now nakedly and unashamedly about money.

It's not Pyeongchang's fault, but the world is different, and mega-events are way different.

Part Two: But North Korea!


1. North Korea won't try any crap during the Olympics. They have more to gain from showing they can play nicely. After the Olympics, it will probably be same old same old, until DJT needs to distract the US media from another revelation by the Mueller Investigation. At that point, the American guy is the wild card. North Korea's been very predictable.

2. Does anybody else find the fawning coverage of the pretty North Korean cheerleaders more than a little creepy? I sure do.

Source


3. North and South Korea's Olympic teams marching together is meaningless, sorry. It's your kid sister grabbing your cap and gown and putting it on while you're showering before the graduation ceremony. It's putting the cart before the horse. More than that. It's putting the cart before the horse, before the horse has even been born. It's putting the cart before a freezer of stud samples at a horse breeding facility. It's putting the cart before the plot of land where a horse breeding facility will one day be built.

For The Koreas to actually, meaningfully, substantively improve relations, so many things have to happen, that marching athletes under the unification flag means absolutely nothing in the larger scheme of things. That Kim Jong-eun's sister is attending the games... still means nothing except that North Korea saw an opportunity for some good propaganda shots.

If the Koreas marching together were another step on a long trail of increasingly confident steps of rapprochement between North and South Korea, the march would be meaningless because those negotiations would be considered much more important by anyone but the most sentimental of souls. Without that process, marching together is like lifting a sports trophy you didn't win. It's step T without steps A, B, C, D, etc.. Let's not get carried away, OK? Nobody is winning a Nobel Peace Prize here, folks.


The Pyeongchang Olympics will be a letdown for Korea. After the narratives around the Seoul Olympics and the excitement of the 2002 World Cup, anything would be... but they will. Sorry.

Thursday, 8 February 2018

The Pyeongchang Olympics Coverage Bingo Card!

The Pyeongchang Olympics are coming!

I am in the process of writing my longer, less fun take on why the Pyeongchang Olympics will be a letdown, but one thing I'm looking forward to is... the foreign media frenzy!

Yes, foreign media will be helicoptering into South Korea in droves to cover the Pyeongchang games, and we get the pleasure of scads and scads of people writing about Korea who don't actually know much about Korea!

The esteemed Matt from Popular Gusts wrote this interesting piece for The Korea Times about some of the takes foreign journalists had of South Korea during the '88 Olympics, when NBC's coverage of a few incidents led to a full-blown backlash among Koreans, severe enough that NBC reporters were advised to hide the NBC logo on their cameras!

Well, in anticipation of hot takes that break all five of my "signs the author of the article you're reading about Korea doesn't actually know much about Korea," and running with this tweet from @thewaegukin...




There is simply nothing for it but to put together the "Pyeongchang Olympics Coverage Bingo Card!"

Buy your own bingo cards if you want! (Source)
Here is a list of items for you to fill in on your own card.

Comments are open: please add your own suggestions!

So... check the box when you spot articles or coverage that...

  • Yuna Kim (Free Square)
  • Claims South and North Korea are now on the road to unification because of the thing that happened/marching together during the Olympics
  • Claims unification is doomed because of the thing that happened during these Olympics
  • Blames/Attributes implausible things to Confucianism
  • Mistranslates a Korean word/uses it torturously out of context
  • Describes something as mysterious
  • Blames/Attributes something to Korea's colonial history
  • Attributes something to Korea being a conservative society
  • Attributes something to Korean mothers' love that was probably the result of training
  • Chaos caused by website that runs on Internet Explorer 6, or only recognizes Korean ID numbers
  • A Samsung LG or Hyundai logo or product tackily shoehorned into an event or ceremony
  • Claims a Korean word is untranslatable
  • Claims that untranslatable word is the key to understanding the true Korean spirit
  • Insults K-pop
  • DDOS attacks and massive backlash from a K-pop fanclub after somebody insults K-pop
  • Accidentally says "Pyeongyang" instead of "Pyeongchang"
  • Athlete with Korean ancestors asked questions about "homecoming" even though they have never been here
  • Mistakenly mentions the Nagano, Sapporo, or Beijing Olympics as happening in Korea
  • Cites an English teacher living in Korea as an expert
  • Garlic or kimchi joke
  • Chloe Kim
  • Massively overstates anti-American sentiment in South Korea
  • Recycles an expat's view about Korea that hasn't been updated since Dave's ESL Cafe was the main place people discussed Korea online
  • Recording of an athlete making "ching chang chong" jokes surfaces
  • Joke about Asian penis size
  • ____(athlete/dignitary) is a K-pop fan!
  • Long-term expat with no other qualifications gets printed/interviewed at a world-class outlet
  • Connects plastic surgery to athletes' training
  • Athlete accidentally goes to Pyeongyang instead of Pyeongchang.
  • Non-Asian athletes wearing hanbok
  • Non-asian athletes photographed doing "Asian eyes"
  • Dog meat
  • Korean food is spicy!
  • Massively understates South Korean suspicion/distrust of North Korea's leadership
  • Mentions Gangnam Style
  • Athlete with Korean ancestors suddenly becomes Korean after they medal
  • Making a little TOO big a deal of the North Korean female cheerleaders. Like creepily big.
  • Learns one Korean word and uses it to explain everything
  • Characterizes all Koreans as sharing the same opinions
  • "from the ashes of the Korean War"... "technological powerhouse" "economic tiger"
  • Hey wait, is that Sam Hammington?
  • Non-Korean famous in Korea, completely overlooked by foreign media
  • Frames a story in terms of possible war on the peninsula
  • Dokdo belongs to Korea sign (plus mini-media blowup)
  • Massively overstates conformity in South Korea
  • Accidentally dirty translation
  • Jokes about Asian drivers
  • K-pop group's fan club launches massive backlash against reporter who flippantly insults K-pop
  • Massively understates Korean antipathy toward Japan over historical disputes
  • Massively overstates Korean antipathy toward Japan over historical disputes
  • Athlete asked if they were nervous about coming here because of North Korea
  • Confuses Korean language or writing with language or writing from other parts of Asia
  • Wrongly identifies a Korean or Asian TV/music star
  • Mentions the 2002 Japan World Cup
  • NORTH KOREA'S NUCLEAR BUTTON!
  • Suggests eating Kimchi to deal with something (cold weather, injury, disappointment, etc.)
  • TV reporter getting praise for using one of three Korean phrases they know
  • Media outlet sends a reporter who knows nothing about Asia/Korea, only because they are ethnically East-Asian
  • Media outlet sends a reporter who is obviously a Weeaboo wishing he were in Japan
  • The North and South Korea At Night photo.
Jeez. We could make this card seven by seven squares!

Comments are open! Add your suggestions!

Thursday, 4 January 2018

More about Shin Joong-hyun, the #1 K-Pop Musician of All Time

Blogger Ask A Korean! has finally reached the much-awaited pinnacle of his "Top 50 Most Influential K-pop Artists" list.

I've engaged with this list a few times, recently disputing his definition of K-Pop for (glances around shyly) nearly my only blog post last year. But contrarian as I may be, I love what he's doing with that list, and it's helped me discover a handful of favorite Korean artists.

He has reached #1, and the ultimate Korean musician is a favorite of mine: Shin Joong-hyun (or Shin Jung-hyeon, both transliterations of 신중현). Go read his write-up. Tell him I sent you.

So for readers who are interested in knowing more about the amazing Shin Joong-hyeon, here are some links!

First, to learn more about Shin Joong-hyun's career, particularly the way being blacklisted derailed it, and a bit about his ongoing influence despite that, go read Mark Russell's interview with him.

For an audio documentary about how Shin's reputation was rehabilitated in the 1990s, leading to international recognition in the 2000s (and a bit about the sheer scope of his influence as a musician and producer), listen to this documentary I helped write for TBS Radio.

Speaking of international recognition, here is a playlist compiled by NPR, including songs Shin wrote and produced for a few different artists (an underrated part of his legacy: he sprung a huge number of Korea's major pop stars of the 70s) The playlist includes the Pearl Sisters, the first group he launched to stardom, his live version of "In A Kadda Da Vida" which is simply stunning, and also his version of "Beautiful Rivers and Mountains" -- my favorite song of his.

For readers who would like to listen to more of his music, indie archivist label "Light in the Attic Records" compiled and remastered a great one disc compilation of some of Shin's best music. It includes the best versions of several of his defining songs, though it's short on songs performed by Kim Chuja, one of Shin's most notable collaborators.

Light In The Attic also released perhaps the single best album Shin wrote and produced: "Now" by Kim Jungmi. The story goes that due to being blacklisted, he couldn't find a venue to perform at or musicians to work with him, except Kim Jungmi, and together they cut an album that is fantastic, top to bottom. The opening track, "Haenim" or "The Sun" is one of my favorite recordings, full stop (see below).

For more Shin Joong-hyun goodness, here are a couple of blog posts I wrote about him.

This one is about my favorite song of his: Beautiful Rivers and Mountains.

This one includes a video of Shin performing one of his songs at a more recent concert: even as a senior citizen, the man still rocks.

Favorite blog Gusts of Popular Feeling has also written about Shin Joong-hyun, here on the early parts of his career, when he performed as Hicky Shin.

Here, he talks about the Kim Jungmi connection.

And here he mentions the kind of music Park Chung-hee would have asked Shin to record, in order to show his loyalty to the regime (the incident which led to his being blacklisted)

The Korean's entire list is here, and it's full of great things and worthy luminaries. Of course there are a few singers I think are too high, or too low, and fans could make their cases energetically (though eyes will be rolled at anyone placing a group that debuted since 2010 in the top ten). The list started before Kangnam Style, so Psy doesn't figure. Some might argue to rearrange some of the #4-10 places, and many might switch #1 and #2, but I think The Korean made the right call here in the end.



Finally, if you've read this far, you deserve goodies:

When I was writing that documentary linked above for TBS Radio, I listened to as much Shin Joong-hyun as I could get my hands on (which was quite a bit: he has a couple of anthologies, and scads of stuff on Youtube if you are willing to wade through a few four hour long collection-all-in-one-place videos.

Basically, the Light In The Attic compilation is great, but left me wanting more. A legend of Shin's stature deserves more than one disk! So I combed through all that music I was listening to, and cobbled together a double CD that stretches its legs a bit.

As for goals, I wanted my two disc set to accomplish a few things:

1. Find a good version of each of the songs that comprise the Shin Joong-hyun canon (that is: the tracks that keep showing up on anthology after anthology, many of which have become standards, covered by tons of artists. These are his greatest hits and most recognizable).

2. Feature the variety of singers he worked with (so other than Jang Hyun and Kim Chuja, his most important singers, who had no cap, and Kim Jungmi and Lee Junghwa, who got three, no vocalist got more than two tracks)

3. Show off his skill as a songwriter and producer: his songs are extremely well composed and arranged, tight and concise examples of pop songwriting as a form. For such a brilliantly talented musician, he shows a lot of restraint in only busting out his guitar chops when it makes the song better)

4. Work as a serviceable companion to the Light in the Attic one-disc compilation, (this meant that, for example, where a great version of one of Shin's essential songs existed (often sung by Jang Hyun or one of Shin's top collaborators) on the LITA collection, I'd find a version from a less-often-mentioned singer for my collection, which let me showcase more different artists (see #2) (Park In Soo's version of 봄비 [Spring Rain] is by far the most famous, and it's on LITA, so I got to put my personal favorite version, by 이정화, on my playlist, for example), or songs from the major artists that were a little less famous, because their big ones (이정화's 싫어, and Bunny Girls' 하필 그사람 for example) were already covered on LITA (so I got to put Lee's 꽃잎 and Bunny Girls' 우주여행 on mine)... but my playlist also had to...

5. Stand alone, too. That means where possible, I avoided crossover with the LITA disc, but where LITA had the slam-dunk definitive version of one of Shin's absolutely essential songs (this happened three times), I did double up. There are only a small handful of Shin's essential songs (미련 and 석양 are two that LITA had, while 늦기전에 was the only one I couldn't find space for on my two-disk either, because Kim Chuja only got one torch song, and 님은 먼것에 is more important) that Shin recorded with many artists, that I didn't include here.

6. Repeat songs as little as possible (this was a problem with some of the other Shin Joong-hyun box sets and anthologies: he has a group of his best songs, and recorded them each with a number of different artists, which is interesting, but too much for a two disc set.) Only Mi-in, and Beautiful Rivers and Mountains, Shin's two most indelible songs, got more than one version.

And finally

7. Show the scope of his talent as a musician, songwriter, collaborator, producer, and inspiration. Inspiration is why I included a cover of his song by Kopchangjeongol, a tribute band formed by one of the Japanese collectors whose interest revived interest in Shin in the late 1990 (also considered: Jang Gi-ha collaborators The Mimi Sisters, covering one of Shin's strangest songs), and one track from the Shin Joong-hyun tribute album made by Korean musicians (the heavy version of Mi-in).

The first disc is more focused on his ability as a songwriter and producer: these songs are tight, concise, well-arranged and varied. A lot of them are hits, or have lived on as standards. You'll even spot a few of them covered in the soundtrack for the K-drama "Signal"

The second disc is more focused on his versatility and musicianship: some more interesting or unusual arrangements are here (listen especially to 우주여행 - "Space Journey" which sounds cosmic), some funny little songs (나팔바지 - Bell Bottom Pants) as well as some of the longer songs where he really cuts loose as a heavy guitar-rock soloist (the heavy version of In A Kadda Da Vida, Beautiful Rivers and Mountains, and the heavy version of Mi-in (The Beauty) are here).

In my opinion, the measure of a songwriter is that their songs can be covered: new artists bring something new to the song, or reveal interesting facets that hadn't been discovered yet by other performers. Think of the jazz standards, or artists like Bob Dylan, Tom Waits, or Carol King, whose songs have done very well for other artists. The Beatles are covered a ton, because the songs are well built and have good bones. On the other hand, the measure of a musician is that there is something inimitable in their performance of a song: nobody sings "Respect" because it's impossible to live up to Aretha Franklin's version. Every version of "All Along the Watchtower" is measured against Jimi Hendrix (and comes up short). You don't come across many Guns'n'Roses covers, because who can sing like Axl? It is amazing to me that Shin Joong-hyun has delivered both types of songs in his career: as a songwriter, 봄비, 나는 너를, 미련, 님은 먼곳에, 명동 거리/검은 머리, 비속에 여인 and even 아름다운 강산 (copy/paste and look up the different versions on Youtube) are all standard repertoire songs covered by a bunch of different artists, but then, nobody even comes close to his versions of 미인, and his version of In-A-Kadda-Da-Vida is unbelievable. Even a song of his that has been covered time and time again, the version where Shin opens it with a solo is (in my opinion) the definitive version of 떠나야할 그 사람.


Here is my two disc compilation. I don't know how many people will download this, but if I hit my daily google drive maximum, come back and try again another day.
If this gets enough positive feedback, I might expand on why I included the songs I did. If not, well, enjoy it, whoever is inclined.

Also, seriously, readers: if you like this stuff, go find a place where you can spend some money on Shin Joong-hyun's music. Buy the Light In The Attic set, or Now, or one of his other albums. He has some box sets, too, if you have his main stuff and want deep cuts. It's good stuff, and he deserves your royalties.



Thinking about the things I learned about Shin Joong-hyun, who had globe-spanning talent, but never became a global star, it simply strikes me how many different things have to go right for someone to become a global star.

If US hadn't had military bases in Korea, providing income and inspiration for Shin to explore rock and soul music, he might never have developed as a musician.

According to one story I heard, Shin was actually invited to the US by an American record company interested in his talent... but his manager hid the invitation from him for a year, lest his cash-cow leave the country. That could have been his "Jimi Hendrix goes to England" moment... but it wasn't.

Also, if timing had worked out a little differently, he wouldn't have become the Korea legend he is at all: he'd signed a contract and taken the payment to travel to Vietnam to perform for American troops there, when word came to his manager that The Pearl Sisters' song "Nima" was his first real hit, and he decided to wiggle out of his contract, stay in Korea to keep trying as a producer and songwriter. A few days one way or the other and he would not have been in Korea at all to become what he became for Korean music.

Shin's singers kept leaving him as soon as they got famous. He simply never found the right muse or collaborator, the way Keith Richards found Mick Jagger and Jimmy Page found Robert Plant. We could speculate on reasons why his groups never stayed together, but the fact is he never had a band lineup together for longer than a few years, and every new vocalist meant the old songs might not fit.

Maybe if he'd been a bit better of a vocalist himself, he wouldn't have needed that, or if he'd done things a little differently whilst collaborating, or found a vocalist with the right temperament, one of his singers would have stuck around to be his Mick Jagger... who knows? But the fact is, he had to keep starting from scratch.

If he'd just recorded a song kissing President Park Chung-hee's ass that one time, the entire narrative of Korean rock music could have been completely different, and the (great though they were) Korean singers of the early 80s could have been starting from a much more interesting place than from scratch. I mean... (looks around nervously) say what you want about artistic integrity (looks around nervously again) ...given the situation at the time, he had to know what the fallout of that choice would be, right?

I mean, he got cut off just as he was peaking as a recording artist and producer, truncating his "Mega Producer, Taste-Maker" phase (imagine JYP or Lee Soo-man if they like, rocked, or ... a hard rock Quincy Jones, or Phil Spector with more guitar and without criminal charges), where he could have steered the course of Korean music for decades. We got a shadow his knack for starmaking in the '80s, boosting In Sooni and Kim WanSeon, but way less than we would have if he hadn't been banished to the doghouse for half a decade, while pop music moved on without him. He might have been doing his "Sir Paul McCartney tour" right now instead of being the "Hey why doesn't everybody know about this Korean guy? He's really good!" guy.

Of all the artists on my playlists, Shin Joong-hyun is the most tantalizing, both for the amazing stuff he created, and for the sheer scope of the woulda-coulda-shouldas of his career. Imagine if Brian Wilson were a little more mentally stable. And could rip a guitar riff like Keith Richards. Imagine if Jimi Hendrix were also a producer and starmaker on par with Berry Gordy Jr.. Imagine if Neil Young could also lay down a solo with the power of Jimmy Page, and also spring a dozen other popstars as a producer. What he did was enough to peg him as the #1 most influential K-pop musician in Korean music history. Who knows what Shin Joong-hyun could have been if things had broken right for him instead of always going sideways!