I.New.Seoul.Slogan.Disappoint

I.Seoul.U.  World Taekwondo Federation.

How did we get here? Sometime in August, I heard Seoul City was taking submissions for a new slogan. Because Hi Seoul was three or four years old, and everybody knows branding works best when the brand image regularly changes into new and inexplicable images and ideas. Already then I winced in expectation of a new slogan choosing process that would be awful and annoying at every step of the way. I wish my call hadn't been so dead-on.

Happy Back to the Future Day!

Yes, it's already October 21 in Korea.

Too bad it's a Wednesday. If it were a Friday, we could call it Marty McFlyday (get it? get it?)

Anyway, today is the day Marty McFly was supposed to arrive in 2015.

We don't have mass market hoverboards. Only fancy rich-people ones.
Though the ones we DO have can go on water.
We don't have self-lacing shoes, or self-fitting or self-drying jackets.
We are still using our hands to play video games.

(hello, young Elijah Wood!)

We can't hydrate a pizza in five seconds.
We can't power our houses with compost (though it's probably best we don't have fusion reactors in every household)
And I can't banter with Max Headroom in an 80s cafe.

We DO have huge wall-sized TVs.
We DO have drone cameras that can record news events.
We DO have shops and cafes where you can order stuff without talking to a human.

Meanwhile, the Back To The Future team didn't imagine terrorism, smartphones, selfie sticks, or social media, beards or skinny jeans.

So... I'm going to go legally obtain a digital copy of Back To The Future 2 sometime today, and go get nostalgic. Happy back to the future day, folks.