Tom Coyner is one of the snazziest commentators on Korean culture. His webpage, Tom Coyner, is cool, but I especially like what he writes for Korean papers.
This time, he argues that at the same time as Korea tries so hard to build its brand, Korea continues bulldozing the kinds of neighborhoods and landmarks that would do the most for Korea's ACTUAL brand, rather than just the manufactured one. Yet again, the gap between what Korea IS, and how Korea wants to be seen, reveals itself in sharp relief. Give it a read. I totally agree... sure, some of these neighbourhoods ARE decrepit and DO need revitalization... but another rectangular class and concrete eyesore is the LAST thing Seoul needs these days to become a unique, interesting city with neighbourhoods that each leave strong, and different, impressions on visitors.